The Ideal Protein Weight Loss Method is a medically designed protocol containing 2 key components – sensible weight loss and sustainable, stable weight maintenance. Our protocol has evolved for over 20 years, but was originally developed over 2 decades ago by Dr. Tran Tien Chanh who focused his career and research on nutrition with a particular emphasis on the treatment of obesity and obesity related issues.

The 3-phase protocol helps stabilize the pancreas and blood sugar levels with a structured meal and lifestyle program, while burning fat and supporting lean muscle tissue. This protocol is the recommended weight loss method in over 3,000 Professional Establishments in North America.


Understanding the Cause of Weight Gain will Help You Conquer it

According to Dr. Tran Tien, "The cause of most weight issues in a modern society is insulin dysfunction. A diet grossly disproportionate in its share of saturated fats and sugars, such as in breads, cereals, muffins, cakes, pastries, pasta, pizza, rice, corn – very much like the North American diet – causes the pancreas to produce an overabundance of insulin, which stays in the system and puts the blood sugar level in a negative balance."

An overproduction of insulin also leads to hypoglycemia or low glycemia, which in turn induces constant sugar cravings and weight gain. Insulin's primary function is to regulate blood sugar levels however it is also the hormone that facilitates the transport of fat (triglycerides) into the fat cells. Even worse, it "locks" the fat in the fat cell, preventing it to be used as a source of energy. Now, because the blood sugar has dropped (and we can't access the fat as a fuel source) it creates "sugar cravings' and the vicious cycle begins again. In other words, an over abundance of insulin causes weight gain.

The Ideal Protein protocol will give your pancreas a well-deserved break by limiting simple and complex carbs until your weight loss goal is achieved.


Core Principles of Ideal Protein

Learn to live off of the body's own fat reserves. The body employs energy from three reserves: glycogen (carbohydrate), protein and fats. First from it's simple and complex carbohydrate reserves and when depleted, turns simultaneously to its protein and fat reserves for energy. A person not in need of weight loss typically has approximately 1-2% of their body's reserves from carbs, approximately 19% from their muscle mass and 79% of their body reserves from fat.

Simple and complex carbohydrates can prevent weight loss. The body stores approximately three days worth of carbohydrates, therefore, the Ideal Protein Weight Loss Method has a beginning and an end.

Our protocol restricts sugars (simple and complex) until 100% of your weight loss goal is achieved...why? Because, as long as sugar is being consumed, your body is not burning fat. It real is that simple. Remember, the first source of energy is derived from glycogen (carbohydrate) reserves. Therefore, the core principle of the Ideal Protein Protocol is to deplete the glycogen (carbohydrate) reserves completely, in order to compel the body into consuming its fat reserve to burn calories.

How do we get the body to burn its fat reserves and not its muscle mass reserves if both are depleted simultaneously? First, Ideal Protein foods are made with high quality protein. The quality of protein used in diet products has an impact on effective protein absorption...the lower the quality, the lower the absorption. If protein absorption is low, you will not be able to protect your muscle mass and thus you will burn muscle along with fat. If you lose muscle while dieting, you will impair your ability to burn calories post-diet, as your body uses muscle mass to burn calories.

Secondly, our dieters use our nutrient-rich supplements such as Natura Multi-Vita, Natura Calcium & Magnesium and Natura Potassium, key ingredients in muscle building and electrolytes. These supplements replace those normally found in foods restricted on the Ideal Protein protocol. We also offer a modified protocol for Type I Diabetics and adolescents.